Forever England Limited

Forever England Ltd, based in Salisbury, UK, is a small, active company established 22 years ago. Employing 20 people and holding £629,288 in assets, it operates from a virtual address – a point to note as 23 companies share the same address. The business is owned by two people and managed by three directors. It’s an e-commerce site with a focus on homeware and bedding, evident from its website showcasing a range of products from bedding to outdoor living items.

The company regularly imports textile products, sets, used clothing, and rags – a consistent import activity spanning 48 months, with the latest operation in November 2024. Occasionally, Forever England also exports furniture, lighting, and prefabricated buildings, though this activity is less frequent, with just two months of export activity recorded as of May 2024. The website’s blog highlights recent market visits and participation in the RHS Chelsea Flower Show, showcasing a connection to local markets and industry events.

Financially, Forever England Ltd presents a mixed picture. Creditors have decreased by 18%, suggesting improved debt management, and bank borrowings have fallen by 10%, which is a positive sign. However, cash bank on hand has declined by 21%, and trade debtors have increased by 100%, indicating a potential issue with customer payments. Net assets have decreased by 10%, and net losses have deepened from -£10,000 to -£15,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity warrants attention. As a small company, it's likely exempt from an audit, so the figures are unaudited.

The company's focus on home goods and its e-commerce presence suggest a business adapting to consumer trends. However, the financial data indicates a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 04438774, with a registered address at SP1 2AS, Salisbury, Wiltshire, 35 Chequers Court, Brown Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.