Fluidity Limited

Fluidity Ltd, based in Oxfordshire, UK, is a small, active company established 28 years ago. With eight employees and £447,660 in assets, it’s a solo-founded operation led by two directors and one owner. The company regularly imports clothing and accessories (excluding knitted or crocheted items) – a consistent pattern over the past 96 months, with the most recent import in February 2025. Export activity is sporadic, with just two months of recorded activity, the last in March 2022.

The company operates a designer clothing shop in Henley-on-Thames, offering a curated selection of brands and styles. Its website, fluidityf2.com, showcases new arrivals and collections, encouraging customers to “find your style.” The site also features a newsletter signup, promising updates on new arrivals, and provides contact information for both shop floor and wholesale inquiries. It's a small business, meeting two of the three criteria for classification as such: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

Financially, Fluidity Ltd presents a mixed picture. Cash bank on hand has decreased significantly, dropping 64% to £84,000. Trade debtors have also declined, falling 31% to £340,000, suggesting improved collection rates. However, creditors have also decreased, falling 43% to £70,000. A notable increase is seen in investments fixed assets, rising 290% to £370,000. While the company’s equity has improved slightly, rising 210% to £17,000, the decrease in current assets by 44% to £450,000 is concerning. The company’s accounts are unaudited, likely due to its small size and exemption from an audit.

Overall, Fluidity Ltd seems to be navigating a period of change. While it maintains a consistent import pattern and a loyal customer base, the decline in cash reserves and current assets warrants attention. It’s a business that’s clearly adapting to market conditions, but whether it can sustain its growth trajectory remains to be seen.

Registered in England/Wales under the registration number 03306184, with a registered address at RG9 2BA, Oxfordshire, 43 Bell Street, Henley On Thames.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.