Excite Foundry Ltd

Excite Foundry Ltd is a small, active company based in London, UK, founded five years ago in 2019. With two employees and £2,910,104 in assets, it operates from a virtual address shared by many other businesses. The company has three directors and two owners, and regularly imports plastics and plastic products – 7 months of import activity were recorded, the latest in September 2024.

The company’s website reveals a unique business model: it’s an Amazon brand aggregator, actively seeking to acquire, build, and scale consumer brands. The site emphasizes a fast, fair, and flexible approach to buying businesses, offering a streamlined process from initial contact to final transfer. It’s clear they’ve got a team with experience in scaling Amazon brands, having generated over £50 million in revenue and managed over £60 million in ad spend. They even boast a proprietary algorithmic media buying platform.

Financially, Excite Foundry Ltd shows some interesting trends. Cash reserves grew by 19% to £630,000, a positive sign. However, creditors increased significantly by 75% to £400,000 within one year, and trade debtors completely disappeared, which could indicate a shift in payment terms or a one-off event. Accumulated amortisation and depreciation both increased, reflecting the company’s investment in intangible assets. The number of employees jumped from two to four, suggesting growth, but also potentially increased operating expenses. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increase in creditors needs to be monitored. As a small company, it's exempt from an audit, so the figures are unaudited.

Overall, Excite Foundry Ltd seems to be growing, but the increase in creditors and the complete disappearance of debtors is something to keep an eye on. Their focus on acquiring and scaling Amazon brands, combined with their experienced team, suggests a potentially lucrative business model – but managing cash flow will be key to their long-term success.

Registered in England/Wales under the registration number 12328644, with a registered address at W1W 7LT, England, London, 85 Great Portland Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.