Etta Loves Ltd

Etta Loves Ltd from London UK: a small, active company founded eight years ago, employs two people, and holds £500,643 in assets. Operating from a virtual address, it's led by two directors and has one owner. The company runs an e-commerce site and regularly imports furniture, lighting, and prefabricated buildings—a consistent pattern over the past eighteen months, with the most recent import in January 2025. It also exports these items, but irregularly, with just one month of export activity recorded as of May 2023.

The company’s website showcases a range of sensory baby essentials, including flashcards, grasp balls, and muslins—all designed with scientific principles in mind. Etta Loves emphasizes visual stimulation and early development, partnering with the University of Sussex to create patterns that captivate babies. The site also features artist collaborations, a blog with parenting tips, and a customer review section, highlighting its commitment to quality and customer satisfaction.

Financially, Etta Loves Ltd presents a mixed picture. Current assets increased by 25% to £500,000, while net assets rose by 23% to £200,000. However, creditors significantly increased by 96% to £190,000, suggesting potential challenges in managing short-term liabilities. Trade debtors also increased by 40% to £280,000, which could indicate delayed customer payments. The company's small size—meeting two of three conditions for being considered small (turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees)—allows for flexibility, but the rise in creditors warrants attention. As a small company, it's exempt from an audit, so the figures are unaudited. The company’s growth in assets and net assets is a positive sign, but the increase in creditors suggests that Etta Loves Ltd might be working hard to manage its finances.

Registered in England/Wales under the registration number 10137348, with a registered address at W1W 6XH, United Kingdom, London, 101 New Cavendish Street, 1st Floor South.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.