Design Reality Limited

Design Reality Ltd, based in Wellingborough, UK, is a small holding company with an active status, established 22 years ago. Employing 26 people and boasting a real address, the company is managed by two directors and one owner. It regularly imports and exports optical and medical tools and devices, with 4 months of import activity and 20 months of export activity recorded.

The company’s website highlights a diverse range of services, including product design, graphic design, 3D modelling, website design, and project management. It caters to businesses seeking to bring products to market quickly and efficiently, offering everything from initial design concepts to local certification assistance. The website also showcases a separate division, Design Reality Pty Ltd, specializing in piano restoration—a high-end venture with a showroom in Harrods.

Financially, Design Reality Ltd presents a mixed picture. Accumulated amortisation for computer software remained steady, but depreciation on plant machinery decreased significantly by 48%. Average employee numbers fell sharply by 42%, from 26 to 15. Cash bank holdings declined by 4%, while other creditors increased dramatically by 150%. Trade debtors, however, increased by a substantial 190%. Despite these fluctuations, the company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The lack of an auditor mentioned suggests it's exempt from an audit as a small company.

The company’s financial data suggests a period of adjustment, with reduced staffing and increased debt. It’s unclear if the two divisions—the broader design services and the specialized piano restoration—are mutually supportive, but both emphasize British craftsmanship and quality.

Registered in England/Wales under the registration number 04579570, with a registered address at NN8 6AB, England, Wellingborough, Northamptonshire, Harrowden Court 66-80 Huxley Close, Park Farm Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.