Traffic Distribution Limited

Traffic Distribution Limited is a small, active company based in London, UK, founded two years ago in April 2023. It operates as a solo-founded e-commerce site with a real registered address and a single director and owner, Schmid Harald. The company’s assets currently stand at £278,899, and it’s a regular importer of vehicles, parts, and accessories (excluding trains and trams), with 17 months of import activity recorded, the latest in February 2025. The company operates in the manufacture of bicycles and invalid carriages, and the manufacture of sports goods industries.

The company’s website, trafficdistribution.com, showcases a wide range of cycling products, from complete bikes to individual parts and accessories, including clothing and camping gear. It positions itself as a specialist retailer, offering brands like Hutchinson, UDOG, and Swift Industries. The site also features a blog with product guides and test reviews, aimed at engaging cycling enthusiasts. It seems to be a well-established online store, with a clear focus on high-quality components and accessories.

Financially, Traffic Distribution Limited presents a mixed picture. While the company has £280,000 in current assets, net assets have dropped to £32,000, and cash reserves are a modest £45,000. Bank borrowings have increased to £210,000, and creditors are at £250,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to be nimble, but the significant decline in equity raises concerns. There is no auditor mentioned, likely due to the company's small size and exemption from an audit.

The company's financial data suggests it's facing some challenges, possibly burning through cash to fuel growth. The support from its parent undertaking, Cologne Bicycle Group GmbH, is a positive sign, as it will continue to support the company and will not call for payment of amounts due until the company has sufficient funds. While the e-commerce side appears active, the financial strain indicates a need for careful management and potentially a reevaluation of its growth strategy.

Registered in England/Wales under the registration number 14825982, with a registered address at WC2H 7DQ, United Kingdom, London, 10 Orange Street Haymarket.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.