Reflaunt Ltd

Reflaunt Ltd is a small, active company based in London, UK, established six years ago in 2019. With just one employee and £16,670 in assets, it operates from a real address shared with a handful of other businesses. The company has two directors but no owners reported, which is a little unusual. Reflaunt specializes in the retail sale of second-hand goods, particularly clothing, and functions as both an importer and exporter of leather goods, travel bags, and animal harnesses. The company’s website highlights its focus on circular fashion, offering services to luxury brands, retailers, and resale marketplaces.

Reflaunt’s business model revolves around empowering brands with resale capabilities. Its services include enabling customers to resell past purchases, growing resale distribution with curated inventory, and creating bespoke circular ecosystems through modular technology. The company’s website is full of press mentions, including features in publications like Business of Fashion, WWD, and Vogue, showcasing partnerships with brands like Altuzarra, Balenciaga, and Chalhoub Group. The site also has a blog with articles about the resale market and circular fashion trends.

Financially, Reflaunt Ltd presents a mixed picture. While cash on hand decreased by 18% to £2,600, current assets increased slightly by 2.2% to £17,000. However, net assets liabilities plummeted 51% to -£15,000, and other creditors rose significantly by 150% to £4,500. Trade debtors also increased by 7.2% to £14,000. The company’s small size—meeting two of three criteria for a small company—helps it remain flexible, but the decline in net assets raises concerns. The company is exempt from an audit, so the figures are unaudited.

Overall, Reflaunt Ltd appears to be navigating the challenges of a growing business in the circular fashion space. While the company’s financial health isn’s entirely robust, its focus on partnerships and technology suggests a long-term strategy. It’s a little concerning that the company has no reported owners, but the directors are clearly working hard to build a sustainable business.

Registered in England/Wales under the registration number 11846063, with a registered address at EC3A 7BA, United Kingdom, London, C/O Browne Jacobson Llp (Cs) 6 Bevis Marks, Bury Court.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.