Pheby Ventures Ltd

Pheby Ventures Ltd from Liverpool UK: a small, active company founded eight years ago, employs four people, and holds £484,750 in assets. It's a real address with two directors and one owner, running an e-commerce site with a respectable 4.0 Google rating from four reviews. The company is a regular importer, specializing in cereal and milk-based food products, with 63 months of import activity recorded, the last in January 2025.

Pheby Ventures operates primarily as an e-commerce business, selling a wide range of confectionery, baby products, and grocery items. The website showcases a diverse selection, from biscuits and chocolates to laundry detergent and spices. It ships globally, offering various currency options and caters to a wide range of customers. It’s a bit confusing, but the site also has a blog section with articles about Danish butter cookies and site safety.

Financially, Pheby Ventures Ltd presents a mixed picture. While cash reserves increased by 19% to £370,000, trade debtors took a hit, dropping 100% to -£43,000. This could indicate difficulties collecting payments or a shift in credit policies. Creditors also decreased, but bank borrowings dropped significantly, a positive sign. Equity increased by 15%, suggesting improved profitability, but net current assets remained steady. The company meets the criteria for a small company—turnover under £10.2m, assets under £5.1m, and fewer than 50 employees—and the accounts are unaudited, relying on director-reported data.

Overall, Pheby Ventures Ltd appears to be navigating a period of change. While it’s maintaining a solid online presence and growing its cash reserves, the sharp decline in trade debtors warrants attention. The company’s small size and focus on e-commerce allow for agility, but its long-term success hinges on managing its finances effectively.

Registered in England/Wales under the registration number 10247242, with a registered address at L70 1JL, England, Liverpool, Character Mailing Services, Heysham Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.