Lepaula Ltd

Lepaula Ltd is a small, active company based in London, UK, founded two years ago in 2022. It's a solo founder operation with one director and employee, holding £117,779 in assets. The company operates a virtual address, registered with 791 other companies, and runs an e-commerce site specializing in the import of clothing and accessories made by knitting or crocheting – a trend that’s been ongoing for 21 months, with the latest import in January 2025.

The company’s website redirects to Paula’s Choice Skincare, a well-established brand offering a wide range of skincare products and routines. The site is clearly focused on direct-to-consumer sales, with detailed product descriptions, ingredient spotlights, and even a skincare quiz to help customers find the right products. It’s a professional and comprehensive online presence, suggesting a significant investment in marketing and customer experience.

Financially, Lepaula Ltd’s numbers paint a mixed picture. While the company’s assets are relatively modest, the fact that it’s been importing regularly for over a year indicates a consistent revenue stream. However, the company’s equity is negative, sitting at -£490,000, and bank borrowings are substantial at £490,000. Cash reserves are a mere £38,000, and trade payables are high at £640,000. The company meets the criteria for being a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The lack of an auditor mentioned suggests the company is exempt from an audit as a small company.

It seems Lepaula Ltd is likely burning through cash to maintain its e-commerce operations and import activities, although the redirection to a thriving skincare brand suggests a potential strategic shift or acquisition. Whether the company can sustain this level of spending remains to be seen, but the redirection to a successful brand offers a glimmer of hope.

Registered in England/Wales under the registration number 14482298, with a registered address at W1G 0PW, United Kingdom, London, 14th Floor 33 Cavendish Square.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.