Fruitwell Ltd

Fruitwell Ltd from Peterborough UK: a small, active company founded nine years ago, employs four people, and holds £554,213 in assets. It operates from a virtual address and is led by one director and owner. The company regularly imports edible fruits and nuts, with 34 months of import activity recorded, the latest in June 2024.

Fruitwell Ltd’s primary activity is the wholesale of fruit and vegetables, operating in a competitive market. The company's website is non-existent, which suggests a business-to-business model relying on direct sales and relationships rather than online retail. This means they aren’t selling directly to consumers.

Financially, Fruitwell Ltd shows a mixed picture. While net assets increased by a modest 120%, cash reserves jumped a significant 110% to £110,000, indicating improved liquidity. However, bank borrowings decreased by 71%, and trade debtors increased by 43%, which could mean they are extending credit to customers. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the increase in debtors could be a cause for concern. Accumulated depreciation also increased, which is normal as the company invests in equipment. The company's director, Elsobky Ahmed Sayed Ahmed, appears to be actively managing the business, as evidenced by the changes in both ownership and director roles over the years. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, Fruitwell Ltd seems to be navigating a challenging market, but its improved cash position and focus on wholesale operations suggest a business with potential.

Registered in England/Wales under the registration number 09894828, with a registered address at PE2 6PZ, United Kingdom, Peterborough, Rutland House, Minerva Business Park, Lynch Wood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.