Dragon Direct Limited

Dragon Direct Limited is a small, active company based in Pontypool, UK, founded seven years ago in 2017. It operates an e-commerce site and is owned and managed by a single director, Nash Christopher David. The company, with £102,926 in assets, regularly imports leather goods, travel bags, and animal harnesses—a trend that lasted for eight months, with the last import occurring in November 2022. It’s a real address, with only one other company registered there.

The company’s website, GiraffeShop.co.uk, caters to a diverse range of customers, offering personalised gifts, clothing, bags, and sporting goods. It serves schools, healthcare providers, and clubs, allowing for custom orders and bulk purchases. The site’s extensive product catalog, coupled with a detailed cookie policy, suggests a focus on both individual consumers and institutional clients. It’s a well-established operation, having been around since 2007.

Financially, Dragon Direct Limited presents a mixed picture. Current assets have declined by 22% to £100,000, while net assets have increased by a significant 95% to £33,000. Bank borrowings remain stable at £16,000, and cash reserves have dramatically decreased by 95%, leaving only £650. Creditors have also decreased by 8.2%, suggesting improved debt management. The company’s small size (meeting two of three criteria for a small company) allows for flexibility, but the sharp drop in cash reserves is a cause for concern. The unaudited financial statements, exempt from an audit due to its size, rely on director-reported data. Advances to the director increased by 420%, which could be a sign of investment or a need for additional capital.

Overall, Dragon Direct Limited appears to be navigating a period of change. While its e-commerce platform and diverse product offerings suggest a viable business model, the financial data reveals a need for careful cash flow management.

Registered in England/Wales under the registration number 11064356, with a registered address at NP4 0DG, United Kingdom, Pontypool, 8 Oak Tree Close, New Inn.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.