Dds (digital Direct Security) Ltd

Dds Digital Direct Security Ltd from Huntingdon, UK, is a small, active company established 20 years ago. With 13 employees and £875,863 in assets, it’s a well-established player in the local business landscape. The company, managed by four directors and owned by Haider Afzal, operates from a real address and regularly imports and exports electrical machinery and equipment – 252 months of imports and 9 months of exports recorded.

The company’s website, digitaldirectsecurity.co.uk, showcases a diverse range of security solutions. It’s primarily an e-commerce platform, selling cameras, recorders, alarms, and accessories from brands like Uniview, AJAX, and Hanwha. It doesn's appear to be a wholesale operation, but rather a retail outlet catering to trade customers and individuals. The site is well-designed, with clear product categories and a blog offering advice and guidelines – a good sign of a customer-focused approach. There’s a noticeable emphasis on wireless alarm systems and fogging systems, suggesting a strategic focus on modern security technologies.

Financially, Dds Digital Direct Security Ltd presents a mixed picture. While cash reserves fell by a substantial 68% to £94,000, trade debtors decreased by 56% to £220,000, suggesting improved collection practices. However, creditors also fell by 18%, which could indicate a reliance on short-term financing. Bank borrowings decreased by 50%, which is a positive sign. Net assets have fallen by 43%, which is a concern. The company meets the criteria for a small business, with turnover under £10.2 million and assets under £5.1 million, and fewer than 50 employees. The absence of an auditor mentioned in the report is typical for small companies, meaning the financials are unaudited.

The company’s decline in equity raises questions about its long-term financial health. It’s possible that the company is reinvesting in its business, but further investigation would be needed to confirm this. Despite this, the company’s established presence, diverse product range, and focus on customer service position it well for continued success.

Registered in England/Wales under the registration number 05426005, with a registered address at PE29 6FN, Huntingdon, Cambridgeshire, Unit 7 Osprey Court, Hinchingbrooke Business Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.