Crystal Warehouse Limited

Crystal Warehouse Ltd, based in Harrow, UK, is a small, family-run business with an active status. Founded thirteen years ago in 2011, it employs seventeen people and holds £551,171 in assets. Operating from a virtual address—where fourteen other companies are registered—it’s managed by two directors and two owners. The company regularly imports jewelry, precious stones, and metals (75 months of import activity, last in November 2023) and exports similar goods (14 months, last in February 2023).

The company’s website reveals a dual business model. While Crystal Warehouse Ltd focuses on wholesale of watches and jewelry, it also operates Crystal Carpets Furniture Store, selling carpets, vinyls, and furniture. The website highlights a wide range of products, from carpets and flooring to furniture and mattresses, catering to customers across Herefordshire, Gloucestershire, and Worcestershire. It emphasizes a home sample service, expert advice, and a VIP customer experience—all hallmarks of a business striving for customer loyalty.

Financially, Crystal Warehouse Ltd presents a mixed picture. Current assets have increased by 14% to £550,000, while net assets have decreased by a significant 130% to -£300,000. Bank borrowings have risen by 27% to £310,000, and cash reserves have increased dramatically by 440% to £100,000. Creditors have also increased, rising by 53% to £670,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the substantial equity drop suggests a need for careful financial management. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The increase in bank borrowings, despite the rise in cash reserves, could indicate investments in inventory or expansion efforts. The substantial loss, however, warrants attention. While the furniture and carpet side appears to be thriving, the wholesale jewelry business may be facing challenges. It's likely that the company is still navigating the complexities of running two distinct business models, and its long-term success will depend on its ability to streamline operations and maintain profitability.

Registered in England/Wales under the registration number 07756622, with a registered address at HA3 9DP, Harrow, Middlesex, Maple House 382 Kenton Road, Kenton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.