Aura Online Limited

Aura Online Ltd from Aylesbury UK: a small company with an active status, established thirteen years ago in 2011, employs eight people, and holds £222,334 in assets. It has a real address, is overseen by four directors, and is owned by Evans Robert Michael. The company regularly imports miscellaneous metal items (25 months) and exports them (5 months).

The company’s website showcases a unique blend of ancient Greek mythology and modern retail. Aura Online sells a range of products, from clothing and accessories to home goods, with a particular emphasis on items inspired by Greek deities. The website also features a blog with articles exploring the mythology behind these gods, creating a distinctive brand identity. It seems like they're aiming for a niche market, combining retail with educational content. It's an e-commerce site powered by Shopify.

Financially, Aura Online Ltd presents a mixed picture. While current assets increased by a modest 8.2%, equity has significantly declined by 28%, dropping to £41,000. Bank borrowings have also risen, and cash reserves have decreased, although still sitting at a reasonable £98,000. Creditors have also decreased, which is a positive sign. The company meets the criteria for being a small company, and as such, the accounts are unaudited.

The company’s average number of employees has decreased by 25% to six, which could be a result of restructuring or seasonal fluctuations. The increase in trade debtors, however, suggests potential issues with customer payments. It’s a small business, and the financial data suggests it's facing some challenges, but it’s also demonstrating resilience and adapting to market conditions.

Registered in England/Wales under the registration number 07834166, with a registered address at HP19 8XN, Aylesbury, Buckinghamshire, 20 Bridgegate Business Park, Gatehouse Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.