Alice Caroline Limited

Alice Caroline Ltd, based in Aylesbury, UK, is a small, active company established twenty-one years ago. Employing twenty-two people and holding assets of £531,914, the company operates from a virtual address – a detail flagged by the registration of ninety-five other companies at the same location. It’s managed by two directors and has one owner, Garrett Alice Caroline, and runs an e-commerce site. The business regularly imports and exports cotton products, with eighteen months of activity recorded in both areas, the latest imports in February 2025 and exports in November 2024.

The company’s website, Alice Caroline Quilt Crafting Hub, showcases a wide range of fabric, patterns, and sewing supplies, with a particular focus on Liberty fabrics. It's a curated collection, offering everything from exclusive Liberty prints and quilting cottons to haberdashery and sewing kits. The site also features a blog with sewing projects, tutorials, and lifestyle inspiration, suggesting a community-focused approach. It’s clear the business caters to a niche market of quilters and sewing enthusiasts, emphasizing quality, craftsmanship, and a touch of British heritage. The site also highlights a “Liberty Stars Club” – a subscription service offering curated fabric selections.

Financially, Alice Caroline Ltd shows a mixed picture. Cash bank on hand has increased dramatically by 150% to £110,000, a positive sign of improved liquidity. However, total assets less current liabilities have decreased by 6.1% to £350,000, and net assets have fallen by 3.4% to £320,000. Trade debtors have increased significantly by 120% to £45,000, which could indicate a delay in payments or an expansion of credit terms. Other creditors have risen sharply by 150% to £74,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decrease in equity warrants further investigation. With no auditor mentioned (likely exempt as a small company), the financial information relies on unaudited director’s reports.

Overall, Alice Caroline Ltd appears to be a thriving e-commerce business with a loyal customer base, but the recent financial trends suggest a need to manage cash flow and potentially address increasing costs.

Registered in England/Wales under the registration number 05039780, with a registered address at HP18 0RA, Aylesbury, Buckinghamshire, 2 Crossways Business Centre, Bicester Road Kingswood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.