Ailera Ltd

Ailera Ltd from Godalming UK: a small, active company founded thirteen years ago, holds £39,823 in assets, and operates from a real address. It's a solo-founded venture led by one director and owner, Ashford Paul. The business regularly imports various textile products, sets, used clothing, and rags—eighteen months of import activity recorded, with the last operation in August 2023. It also exports these same items, though irregularly, with only one month of export activity noted, the last in December 2020.

The company’s website, hammam-towels.com, showcases a range of luxury towels, blankets, and throws, emphasizing high-quality materials and stylish designs. It’s an e-commerce operation with a global reach, offering currency conversion and shipping options for customers worldwide. The site’s focus is on beach and bath towels, with a strong emphasis on the "Hammam" style—lightweight, absorbent, and quick-drying. There's a clear effort to create a premium brand, with lifestyle imagery and detailed product descriptions.

Financially, Ailera Ltd presents a mixed picture. Current assets have decreased by 28%, dropping to £40,000, while net assets have fallen by 11%, now at -£160,000. Bank borrowings have also seen a decrease of 20%, settling at £8,500. Cash reserves have plummeted by a significant 90%, leaving only £240. Creditors remain stable at £180,000. The company's small size—meeting two of three conditions for being classified as small—helps with agility, but the sharp decline in equity is concerning. There's no mention of an auditor, likely due to the company's exemption as a small entity.

The company's reliance on imports and irregular exports suggests a business navigating supply chain challenges. The drop in cash reserves and increase in net losses indicates a need to manage expenses and improve profitability. While the website projects a strong brand image, the underlying financials reveal a company working to maintain financial stability.

Registered in England/Wales under the registration number 07787773, with a registered address at GU8 4PB, England, Godalming, Surrey, Unit 1a The Orchard Chiddingfold Road, Dunsfold.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.