Swimovations Limited

Swimovations Ltd from Plymouth UK: a small, active company founded 26 years ago, employs eight people, and holds £1,023,362 in assets. It has a real address, five directors, but no owners reported – likely one of the directors holds a significant stake. The company regularly imports and exports various textile products, sets, used clothing, and rags, with 29 months of import activity and 45 months of export activity recorded, the latest operations both occurring in February 2025.

The company’s website reveals a more complex picture. Swimovations Ltd is the parent company to three brands: Konfidence, Swimbest, and Go Swim. It’s a manufacturer and retailer, specializing in swimming brands and focusing on the learn-to-swim and swimwear industry. The website highlights a new focus on creating more eco-friendly products, and the company emphasizes its family-run nature and commitment to customer care. Konfidence, the original brand, began with a novel jacket and has evolved to become Europe’s leading designer of baby swimming products. Swimbest, launched in 2011, is a retail-only business focused on selling swim vests, and Go Swim, a newer brand, is gaining popularity with its bright and colorful designs.

Financially, Swimovations Ltd shows a mixed bag. Current assets have decreased by 17% to £1,000,000, while net assets have fallen 56% to £150,000 – a significant drop. Bank borrowings have surged 42% to £95,000, and cash reserves have fallen 15% to £450,000. Creditors have increased 15% to £730,000. The company meets the criteria for a small company, with a turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. There is no auditor mentioned, which is likely due to its small size.

The company's equity decline is a concern, suggesting it may be burning through money. However, the increase in bank borrowings could be to fund growth or investments in eco-friendly products. The fact that it’s a family-run business with a long history suggests a commitment to its core values, but it’s unclear if the various brands are contributing equally to its financial health.

Registered in England/Wales under the registration number 03630453, with a registered address at PL7 4LU, England, Plymouth, 5 Kay Close, Plympton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.