Swim Stop Limited

Swim Stop Limited, based in Waterlooville, UK, is a small, active company established 24 years ago in 2000. With three employees and £45,118 in assets, it operates from a real address and is overseen by three directors and one owner, Ward Johann. The company runs an e-commerce site and enjoys a stellar 5.0 Google rating from 57 reviews, a testament to its customer service. It’s a regular importer of toys, games, and sports equipment, with recent activity recorded four months ago.

The company’s website showcases a wide range of swimwear, sports equipment, and accessories, catering to various age groups and skill levels. It offers a fitting service in-store and emphasizes competitive pricing, a wide selection, and a knowledgeable staff. The site also highlights its club shop, offering kit for local swimming clubs, and even provides a blog with helpful advice on swimming techniques and equipment. It seems like they are really trying to be a one-stop shop for all things swimming.

Financially, Swim Stop Limited presents a mixed picture. Current assets have fallen by 27% to £45,000, while net assets have plummeted a staggering 1100% to -£15,000. Cash reserves have also decreased by 11% to £15,000. Trade debtors have remained stable, but creditors have increased by 16%, suggesting a need to manage short-term liabilities. The company’s small size (meeting two of three criteria for a small company) allows for flexibility, but the significant equity decline raises concerns. As a small company, it’s exempt from an audit, so the figures are unaudited.

Overall, Swim Stop Limited appears to be navigating a challenging period. While its website and customer reviews suggest a strong brand and loyal customer base, the financial data indicates a need for careful management and a focus on improving profitability. It's a bit worrying, but hopefully, they can turn things around.

Registered in England/Wales under the registration number 04048789, with a registered address at PO7 6XE, England, Waterlooville, Hampshire, 1 Hambledon Parade.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.