Sure24 Limited
- Small
- Holding
- Active
- 21 years
- 19 employees
- £1,876,724 (assets)
- Real address
- 1 director
- 1 owner
- Regular importer
- Regular exporter
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Sure24 Ltd from Bingham, UK, is a small holding company with an active status, having been founded 21 years ago in 2003. Employing 19 people, the company holds assets valued at £1,876,724 and operates a real address in Nottinghamshire. With a single director and owner, Sure24 Ltd runs an e-commerce site and regularly imports and exports electrical machinery and equipment—103 months of imports and 47 months of exports recorded.
The company's website, Stronghold Direct, is a well-established online supplier of architectural ironmongery. It offers a wide range of products, from door furniture and locks to safes and cabinet hardware, catering to both residential and commercial customers. The site boasts a comprehensive catalog, detailed product descriptions, and a focus on quality brands like M.Marcus, York Security, and Asec Union. It’s clear that Stronghold Direct is a significant part of Sure24’s operations, driving online sales and showcasing a diverse product range.
Financially, Sure24 Ltd presents a mixed picture. While current assets increased by 19%, to £1,900,000, net assets only grew slightly, by 7.2%, to £780,000. Cash reserves took a hit, decreasing by 48% to £140,000, while trade debtors surged by 88%, reaching £1,100,000—a considerable increase that could indicate growing sales but also potential payment challenges. Creditors also rose significantly, by 51%, to £1,300,000. The company's small size (meeting two of three criteria for a small company) allows for flexibility, but the decline in cash reserves and the rise in debtors are points to watch. The company’s auditor, Wright Vigar Limited, hasn't reported any issues, but the unaudited financial statements rely on internal reporting.
Overall, Sure24 Ltd appears to be a stable, albeit somewhat cash-strapped, business. The strength of Stronghold Direct suggests a solid foundation, but the company will need to manage its debtors and cash flow to ensure long-term success.
Registered in England/Wales under the registration number 04863038, with a registered address at NG13 8GG, Bingham, Nottinghamshire, Sure House, 2 Moorbridge Court, Moorbridge Road East.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Corporate
- Newbrick Group 4 Ltd
- 2 years
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- Kirton Stephanie Lorraine
- 1 year
- 1
-
Resident of United Kingdom
-
Individual
- Kirton Stephanie Lorraine
- 1 year
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted eleven months ago.
Last news
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Registration of charge 048630380005, created on 2025-03-18Download 12 pages pdf report
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Registration of charge 048630380004, created on 2025-03-06Download 19 pages pdf report
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Accounts for a small company made up to 2024-08-31Download 8 pages pdf report
Importer profile by HS codes
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Exporter profile by HS codes
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FAQ about Sure24 Limited
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