Pure-tec Limited

Pure Tec Ltd from Goole UK: a small company with an active status, was founded 30 years ago in 1995. It employs 17 people and holds assets worth £3,016,108. The company has a real address and is managed by two directors and one owner. It regularly imports toys, games, and sports equipment – a trend spanning 45 months, with the most recent import in January 2025. Export activity is much less frequent, with just one month of activity recorded back in October 01, 2020.

The company’s website, PureTec Fitness, positions itself as a supplier of home fitness equipment. It boasts a wide range of products, from home gyms and weightlifting gear to treadmills, exercise bikes, and yoga accessories. The site emphasizes its 25+ years of experience in keeping Europe fit, and it even includes a "RaiseTheBar" section promoting fitness goals. The website is well-designed, with clear product categories and helpful guides on fitness, nutrition, and wellbeing. It's clear the company is trying to build a brand around fitness and healthy lifestyles.

Financially, Pure Tec Ltd shows some concerning trends. While current assets are still substantial at £3,000,000, they’re down 5.3% from the previous year. More significantly, net assets have plummeted 18% to -£1,900,000 – a large decrease. Bank borrowings have increased, and cash reserves have fallen by 2.1% to £330,000. Creditors have also increased, suggesting the company is relying on credit to manage its operations. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the significant drop in equity raises questions about its long-term viability. As a small company, it’s likely exempt from a full audit, so the figures are unaudited.

Overall, Pure Tec Ltd appears to be facing financial pressures despite its established presence in the fitness equipment market. The company’s ability to maintain its operations and turn around its financial performance will depend on its ability to manage its costs, increase its sales, and secure additional funding.

Registered in England/Wales under the registration number 03042924, with a registered address at DN14 6ET, England, Goole, East Riding Of Yorkshire, Puretec Offices, Britannia Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.