Pure Moto Limited

Pure Moto Ltd from Bromborough, Wirral UK: a small company with an active status, was founded 24 years ago. It employs seven people and holds assets worth £392,006. The company has a real address, four directors, one owner (a solo founder), and operates an e-commerce site with a stellar 5.0 Google rating based on five reviews. It’s a regular importer of vehicles, parts, and accessories (excluding trains and trams), having imported for 66 months, with the last import occurring in February 2025.

The company’s website, Pure Moto UK, positions itself as a distributor of SHAD, Puig, and Longride products, catering to the motorcycle accessory market. It offers a wide range of luggage, bodywork, security items, and more, with a focus on online sales. The site allows customers to search by SKU, browse by bike make and model, and even offers next-day delivery for in-stock items. It also highlights a partnership with distributors and offers showroom coverage. They have a contact form and a phone number, but there was a security policy preventing email contact.

Financially, Pure Moto Ltd shows a mixed picture. Current assets increased by 9.5% to £390,000, but net assets decreased by 17% to £57,000. Bank borrowings decreased by 39% to £16,000, and cash reserves dropped by 21% to £26,000. Trade debtors decreased by 13%, suggesting better collection efforts, while creditors increased by 12% to £360,000. The company meets the criteria for a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. The lack of an auditor mentioned suggests exemption as a small company, and the financial statements are unaudited.

The increase in creditors, despite the decrease in trade debtors, could indicate increased reliance on supplier credit or investments in inventory. The decrease in cash reserves, while concerning, might be due to growth initiatives or increased operating expenses. The company’s focus on e-commerce and distribution, along with its strong Google rating, suggests a potential for continued growth—but managing its financial health will be crucial.

Registered in England/Wales under the registration number 04090683, with a registered address at CH62 2DN, Bromborough, Wirral, Merseyside, Stanhope House, Mark Rake.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.