Protectapet Ltd

Protectapet Ltd is a small, active family business based in Stoke-On-Trent, UK, founded ten years ago in 2014. With twelve employees and £937,643 in assets, it operates from a virtual address – eighteen companies are registered at the same location, which is a little odd. Four directors and two owners (though the list of owners changed seven years ago) steer the company, which is registered as a private limited company.

The business specializes in providing cat fencing solutions, enclosures, and catios, selling directly to consumers through its website, Protectapet.com. It’s a thriving e-commerce operation, with a focus on quality, safety, and British craftsmanship. The website highlights its innovative products, including barriers, enclosures, and balconies, catering to cat owners seeking to create secure outdoor spaces for their pets. The company even offers professional installation services and DIY kits, demonstrating a commitment to customer convenience.

Financially, Protectapet Ltd shows a mixed picture. While net assets increased by 5.9% to £940,000, current assets decreased by 7.9% to £940,000. Cash reserves remained stable at £500,000, but trade debtors decreased by 24%, which could indicate tighter credit management or a shift in customer payment patterns. Creditors also decreased by 38%, which is a positive sign. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain flexible, but the decrease in current assets is something to keep an eye on. The company’s unaudited financial statements, as is typical for small companies, rely on director-reported data.

Protectapet Ltd’s consistent import and export activity, with a focus on iron or steel products, is a little surprising given its core business in cat products. It’s unclear if this is a related venture or a diversification strategy. Overall, Protectapet Ltd appears to be a well-managed, albeit small, business with a strong brand and a loyal customer base – though it’s important to monitor the trends in its financial performance.

Registered in England/Wales under the registration number 09051826, with a registered address at ST7 2EW, Stoke-On-Trent, St Mary's House Crewe Road, Alsager.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.