Perfume Direct Limited

Perfume Direct Ltd, based in Heywood, UK, is a small, family-run e-commerce business founded five years ago. Employing just three people, the company holds £1,156,760 in assets and operates from a real address at a distribution park. With three directors and three owners, it's a tight-knit operation that regularly imports essential oils and perfumes – 41 months of import activity recorded, with the last operation in January 2025. The company has a 4.0 Google rating based on 18 reviews, indicating a generally positive customer experience.

The company's website, Perfume Direct, is a vibrant online store offering a wide range of fragrances, aftershaves, and skincare products. It boasts a huge selection of brands, from high-end names like Tom Ford and YSL to more accessible options. The site is clearly geared towards online retail, with features like free shipping over £25, a student discount, and a mobile app to streamline the shopping experience. They also offer a rewards club and a referral program, encouraging customer loyalty. The site is well-designed and easy to navigate, with a focus on showcasing products and offering competitive prices.

Financially, Perfume Direct Ltd presents a mixed picture. While cash bank holdings increased by a solid 33% to £59,000, current assets decreased by 7.5% to £1,200,000. Trade debtors rose significantly by 15% to £420,000, suggesting potential delays in customer payments. However, creditors also decreased by 11% to £1,100,000, which could indicate improved debt management. Equity saw a dramatic increase of 320% to £55,000, a positive sign for the company’s long-term stability. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the fluctuating debtor and creditor balances warrant close monitoring. As a small company, the financial statements are unaudited, relying on director-reported data.

Overall, Perfume Direct Ltd appears to be a healthy, albeit small, e-commerce business. The strong Google rating and active import history suggest a loyal customer base and reliable supply chain. However, the company should keep a close eye on its debtor and creditor balances to ensure continued financial stability.

Registered in England/Wales under the registration number 12495093, with a registered address at OL10 2TT, United Kingdom, Heywood, Lancashire, P1 Units 8 & 9 Heywood Distribution Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.