Neojoy Ltd

Neojoy Ltd, based in Kidlington, UK, is a small, active company founded eight years ago in 2017. With a single employee and £909,782 in assets, it operates from a real address shared by six other companies. The business is run by two directors and one owner, Motiani Salash. Neojoy Ltd specializes in importing and exporting toys, games, and sports equipment, having imported for 16 months and exported for 5 months, with the latest activity in November 2023 for imports and September 2023 for exports. It also operates in the other retail sale not in stores, stalls or markets industries.

The company’s website showcases a range of adult toys and accessories, including dildos, vibrators, and sex dolls. The site emphasizes realistic designs, rechargeable options, and magnetic systems for ease of use. Customer testimonials highlight the products' quality and satisfaction, with one customer praising the "maximum pleasure" and another describing the bunny vibe as "silky smooth." The website clearly targets a specific niche market, focusing on providing a diverse selection of adult entertainment products.

Financially, Neojoy Ltd presents a mixed picture. While cash bank holdings increased by a substantial 19% to £720,000, equity took a hit, dropping 41% to £180,000. Creditors increased significantly, rising 39% to £810,000, and finished goods decreased dramatically by 81% to £22,000. Despite this, trade debtors remained stable at £160,000. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and only one employee. There is no mention of an auditor, which is common for small, exempt companies. The sharp decline in equity, however, suggests the company may be burning through cash, although the increased bank balance indicates a healthy cash position for now. It’s likely the company is reinvesting profits into inventory and marketing to expand its product offerings.

Registered in England/Wales under the registration number 10567782, with a registered address at OX5 1JD, England, Kidlington, 15 Station Field Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.