Leads Direct Ltd

Leads Direct Ltd is a small, active company established 22 years ago, operating from Seaford, UK. With five employees and £494,050 in assets, the company is run by two directors and one owner. It’s a specialist importer and exporter of electrical machinery and equipment, having imported regularly for 33 months and exported for 12 months, with the latest activity in February 2025. The company’s registered address is real, with only two companies registered at the same location.

The company’s website, Leads Direct, positions itself as a specialist supplier of leads and cables, catering to businesses since 2002. It boasts a wide range of products, from mains adaptor leads to network cables, and even offers custom lead services. The website highlights its ability to provide specialist cables, including control leads, industrial leads, and medical-grade cables, and offers a plain cover drop ship service. It also features a technical library, customer testimonials, and a dedicated section for buying in bulk. The site’s focus is clearly on e-commerce, with a user-friendly interface and a strong emphasis on customer service.

Financially, Leads Direct Ltd shows some concerning trends. Cash bank dropped by 12% to £270,000, while trade debtors increased by 19% to £160,000. Creditors decreased by 18%, which is good, but other creditors rose by 15% to £240,000. Net assets liabilities increased by 41% to £250,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the drop in cash reserves and increase in liabilities raise questions. The company’s average number of employees increased by 20% to six. No auditor is mentioned, which is likely due to its status as a small company and exemption from audit. The company’s research and development expense recognised in profit or loss increased slightly to £160.

Registered in England/Wales under the registration number 04583047, with a registered address at BN25 2DL, 48 Chichester Road, Seaford.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.