Interactive Strength Limited

Interactive Strength Limited, based in London UK, is a small, active company founded eight years ago in 2016. With a single employee and £291,372 in assets, it operates from a real address in Pembridge Road. The company is led by a single director and owner, Ward Trent Alexander. It’s a regular importer of toys, games, and sports equipment, with three months of import activity recorded, the last operation in July 2022.

The company’s website reveals a more complex picture. Interactive Strength Inc. owns and operates three brands: CLMBR, FORME, and FORME GOLF, focusing on specialty fitness equipment and virtual training platforms. CLMBR manufactures vertical climbing equipment, FORME offers smart home gyms and personal training, and FORME GOLF combines fitness with golf-specific training. The website emphasizes investor relations, news, and corporate governance, suggesting a focus on attracting investment and scaling operations. The site also includes a detailed FAQ section and product videos, indicating a desire to engage potential customers.

Financially, Interactive Strength Limited shows a mixed bag. While current assets increased by a substantial 130% to £290,000, net assets still sit at a negative £17 million. Bank borrowings remain steady at £18 million, and cash reserves are a modest £39,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the large negative equity is concerning. The lack of an auditor (likely exempt as a small company) means the figures are unaudited.

The company’s recent financial performance suggests it’s burning through cash, despite increased assets. This could be due to investments in marketing, product development, or expansion—but without further information, it’s difficult to say for sure. The focus on attracting investors and scaling operations, combined with the negative equity, indicates a startup mindset—one that needs to carefully manage its finances to achieve long-term sustainability.

Registered in England/Wales under the registration number 10406225, with a registered address at W11 3JY, England, London, United House, 9, Pembridge Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.