Initial Incentives Limited
- Active
- Small
- Holding
- 38 years
- 12 employees
- £809,119 (cur assets)
- Regular importer
- Regular exporter
- Real address
- 1 director
- 1 owner
- Dunstable
- Rating 5.0 (2)
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Initial Incentives Ltd from Dunstable, UK, is a small holding company with an active status, established 37 years ago in 1987. The company employs 12 people and holds assets valued at £635,173. It boasts a perfect 5.0 Google rating from two reviews and maintains a real address. With one director and one owner, Initial Incentives Ltd operates as a regular importer of paper and paperboard products (38 months) and a regular exporter of electrical machinery and equipment (4 months).
The company’s website, Initial Incentives, positions itself as a full-service merchandise solutions provider for leading brands. It offers a range of services, including branded merchandise, bespoke products, staff packs and gifting, workwear, sustainability options, webstores, warehousing, fulfilment, and global distribution. The site emphasizes partnerships with over 1,000 brands, in-house design services, and a commitment to sustainability, even offering tree planting with every order over £1,000. It's clear they are focused on e-commerce and B2B solutions, catering to businesses seeking promotional products and corporate gifting.
Financially, Initial Incentives Ltd presents a mixed picture. Cash bank on hand has significantly decreased by 92%, falling to just £19,000. Bank borrowings have increased by 75%, reaching £9,800, and net assets have dropped by 30% to £250,000. Creditors have decreased by 3.1%, suggesting some improvement in debt management. While the company meets the criteria to be considered small (turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees), the substantial decline in cash reserves and equity warrants attention. The company’s accounts are unaudited, and no auditor is mentioned, which is typical for small companies. It seems that the company has been growing, but it’s burning through cash at a rapid rate. This could be due to increased investment in marketing or expansion, but it’s something to keep an eye on.
Registered in England/Wales under the registration number 02183201, with a registered address at LU5 4SB, England, Dunstable, Bedfordshire, Unit 16 Apex Business Centre, Boscombe Road.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Corporate
- 5 years
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 20 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted one month ago.
Last news
-
Confirmation statement made on 2025-12-01 with no updatesDownload 3 pages pdf report
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Director's details changed for Mr Nicholas Carter on 2025-07-24Download 2 pages pdf report
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Total exemption full accounts made up to 2024-12-31Download 9 pages pdf report
Importer profile by HS codes
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Last imported products
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Exporter profile by HS codes
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Last exported products
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FAQ about Initial Incentives Limited
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