Crave Interactive Limited

Crave Interactive Ltd from Cranfield UK is a small, active company founded fifteen years ago in 2009. With twenty-seven employees and £2,703,753 in assets, it operates from a real address within Cranfield Technology Park. The company has eight directors but no owners reported, which is a bit unusual. It regularly imports and exports, though the top categories for both are listed as “None.”

Crave Interactive specializes in digital service solutions for the hospitality industry. Its website details a platform designed to enhance the guest experience, offering in-room tablets, mobile apps, kiosks, and messaging services. The company emphasizes data-driven personalization, upselling opportunities (particularly for spa and excursions), and AI-powered service available 24/7. They also highlight the ability to customize the platform to fit a brand’s aesthetic. It's clear they're targeting hotels looking to modernize their service offerings and boost revenue.

Financially, Crave Interactive is showing some concerning trends. While current assets remain at £2.7 million, net assets have fallen by 16%, to £3 million. Bank borrowings have increased significantly, rising by 110% to £750,000, and cash reserves have decreased by 44% to £760,000. Creditors have also decreased by 6.7%, which is a positive sign, but the overall picture suggests the company is burning through cash. The company’s size—meeting two of three criteria for a small business—helps it remain flexible, but the decline in equity warrants closer scrutiny. The accounts are unaudited, and no auditor is mentioned, which is common for companies of this size.

It’s likely that Crave Interactive’s investment in its platform and marketing efforts is contributing to the current cash burn. Whether this is a temporary phase or a longer-term challenge remains to be seen, but it’s something that management will need to address to ensure the company’s long-term sustainability.

Registered in England/Wales under the registration number 07035427, with a registered address at MK17 9EA, England, Eversholt, Milton Keynes, 6 Water End Barns, Water End.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.