Chrome (northwest) Ltd

Chrome Northwest Ltd, based in Warrington, UK, is a small, active family business founded thirteen years ago. With seven employees and £932,533 in assets, it operates from a virtual address – a point to note as 131 companies share the same location. The company is run by two directors and two owners, and enjoys a stellar 5.0 Google rating from 22 reviews. Chrome Northwest is an irregular importer, primarily dealing in plastics and plastic products, with its last import operation occurring two months ago in February 2025.

The company’s website, saleschromecp.com, reveals a focus on automotive cleaning products, offering a wide range of items from interior cleaners to polishes and coatings. It’s clear that Chrome Northwest operates as an e-commerce business, selling directly to consumers and offering various shipping options, including same-day UK shipping. The site also features a selection of third-party brands like Gracemate, Poppy, and Vikan, expanding its product offerings. A dedicated section highlights "Kits" for exterior and interior detailing, suggesting a focus on providing complete solutions for car enthusiasts.

Financially, Chrome Northwest Ltd shows a mixed picture. Accumulated amortisation impairment for intangible assets grew by 36%, while depreciation impairment for plant and equipment increased by 22%. The number of employees decreased by 14%, dropping to six. Cash bank on hand increased by 14%, reaching £470,000, but trade debtors rose significantly by 64%, reaching £310,000. Creditors also increased by 14%, reaching £230,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increase in trade debtors could indicate challenges in collecting payments. As a small company, it's likely exempt from an audit, so the financial data is unaudited. Overall, Chrome Northwest appears to be a well-regarded online retailer, but the rising trade debtors warrant close monitoring.

Registered in England/Wales under the registration number 07852504, with a registered address at WA1 3RB, United Kingdom, Warrington, Cheshire, 1st Floor 264 Manchester Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.