Alternative Outdoor Ltd

Alternative Outdoor Ltd, hailing from Hampshire, UK, is a small, active company established 18 years ago. With two employees and £301,107 in assets, it operates from a real address and is managed by two directors and one owner. The company regularly imports clothing and accessories (excluding knitted or crocheted items), with recent activity recorded in December 2024. It’s a retail business operating in the specialised stores sector.

The company’s website, The Snowboard Shop, is a vibrant online retailer specializing in snowboarding, skateboarding, and watersports equipment. It’s a comprehensive e-commerce platform showcasing a wide range of brands, from Bataleon to Volcom, and offering everything from snowboards and skateboards to Onewheel accessories and streetwear. The site’s “About Us” section tells a charming story of a grumpy man who left a corporate job to pursue his passion for snowboarding, ultimately founding the shop with his wife. The site is well-designed, user-friendly, and features a blog with helpful guides and product reviews. It’s clear the company is focused on providing a great online shopping experience for its customers.

Financially, Alternative Outdoor Ltd presents a mixed picture. While cash reserves remained steady at £130,000, net assets decreased by 5.6% to £170,000. Bank borrowings were reduced by 13% to £40,000, which is good news. However, trade creditors significantly increased by 280% to £86,000, suggesting potential payment delays or increased reliance on credit. The number of employees increased from two to three, which could be a sign of growth, but also increased overhead. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain agile, but the rise in creditors warrants close monitoring. The accounts are unaudited, as is typical for small companies. Overall, Alternative Outdoor Ltd seems to be navigating a challenging retail landscape, relying on its online presence and rider-owned ethos to sustain its business.

Registered in England/Wales under the registration number 06010122, with a registered address at GU52 7QL, Hampshire, 26-28 Reading Road South, Fleet.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.