Aduna Limited

Aduna Ltd from London UK: small company, active status, founded 14 years ago, 6 employees, £1,454,144 assets, virtual address, 3 directors, 1 owner, google rating 5.0 based on 1 reviews. Regular importer of oil seeds and fruits used for oil (14 months imported). Regular exporter of oil seeds and fruits used for oil (22 months exported). It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £1,454,144.

Aduna is a London-based business specializing in superfood nutrition, operating through its website, aduna.com. The company offers a range of products including superfood blends, powders, teas, and grains, targeting health-conscious consumers. The website showcases a vibrant brand identity, emphasizing natural ingredients, ethical sourcing, and support for African farmers. It’s clear the business is focused on direct-to-consumer sales through its online store, with a strong emphasis on marketing and content creation – the site features recipes, blog posts, and a “routine finder” to guide customers. While the website is clearly the primary sales channel, it does mention being stocked in select stores, suggesting a potential for broader retail distribution. It doesn’s appear to be a traditional ecommerce site, but rather a brand-led online store.

Financially, Aduna Ltd shows a mixed picture. While assets remain substantial at £1,454,144, a significant decrease in retained earnings – a drop of 9.1% to -£1,900,000 – is noticeable. Bank borrowings have also increased substantially, a rise of 51% to £69,000, and cash reserves fell 10% to £340,000. Trade debtors are up a whopping 110%, suggesting a potential issue with customer payments, or perhaps an expansion of credit terms. Creditors also increased, a rise of 200% to £66,000. The company’s small size helps it remain agile, but the decline in equity raises questions. With no auditor mentioned, the figures rely on unaudited statements.

The company’s regular import and export activity—primarily involving oil seeds and fruits—suggests a complex supply chain. It’s clear that Aduna is a brand-led business, and while it’s currently thriving online, the financial data indicates that it’s facing some pressures. It’s a bit unclear how the company is managing its finances, but it’s likely that it’s focusing on growth and brand building, even if it means sacrificing short-term profitability.

Registered in England/Wales under the registration number 07641546, with a registered address at W1W 7LT, England, London, 85 Great Portland Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.