Willy Worms Ltd

Willy Worms Ltd from York UK: a small, active company founded eleven years ago, employs twelve people, and holds £612,493 in assets. It's a solo-founded operation with a single director and owner, operating an e-commerce site and boasting a respectable 4.0 Google rating from 227 reviews. The company regularly imports mineral fuels, oils, and related products, with 28 months of import activity recorded, the last in February 2025.

The company’s website, Willy Worms, is a fishing tackle retailer, selling everything from live bait and artificials to rods, reels, and clothing. It’s a comprehensive online store catering to anglers of all levels. The site emphasizes a wide selection, competitive pricing, and fast delivery—hallmarks of a successful e-commerce business. It also offers a range of brands, from Avid to ZLT, catering to diverse preferences.

Financially, Willy Worms Ltd shows some concerning trends. Accumulated amortisation impairment intangible assets remained unchanged, but accumulated depreciation impairment property plant equipment rose by 14%, suggesting increased wear and tear on equipment. The number of employees increased significantly by 67% to twenty, which could be a sign of growth but also a strain on resources. Creditors increased by 38%, while net assets plummeted 35% to £96,000 – a significant drop. Bank borrowings also increased, reaching £140,000. Cash reserves, however, saw a substantial increase of 300% to £24,000, which is a positive sign. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the equity drop and rising debt are worth noting. No auditor is mentioned, so the figures rely on unaudited statements.

In short, Willy Worms Ltd is a thriving e-commerce business in a niche market, but the financials suggest it’s facing some challenges. Whether it can sustain its growth and manage its debt remains to be seen—but for now, it’s betting on its wide selection and customer service to keep anglers coming back.

Registered in England/Wales under the registration number 08867809, with a registered address at YO8 8NH, York, Long Drax, Selby.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.