Virtuenity Ltd

Virtuenity Ltd, based in Pontefract, UK, is a small, family-run e-commerce business active since its founding three years ago. With just two employees and £79,865 in assets, it operates from a real address and is overseen by two directors and owners. The company specializes in sensory toys for children with autism, ADHD, and neurodivergence, selling directly to consumers through its website. It’s also an irregular importer of plastics and plastic products, with its last import operation occurring two months ago in December 2023.

The website, Virtuenity Sensory Toys, showcases a range of water timers, sensory balls, and other calming toys designed to provide visual and tactile stimulation. Customer reviews are overwhelmingly positive, praising the products’ quality, calming effect, and the seller's helpfulness. The website also highlights the company’s origin story: founded during the COVID-19 pandemic by parents of autistic children seeking accessible and affordable sensory tools. The company emphasizes its commitment to ethical practices, trademark protection, and rigorous safety testing—a reassuring message for parents.

Financially, Virtuenity Ltd’s recent performance presents a mixed picture. Cash bank on hand has seen a massive increase, jumping 1300% to £8,800, while creditors have risen by 29% to £71,000. Net assets, however, have surged an incredible 13000%, reaching £10,000—a significant turnaround from a previous loss. Trade debtors have also increased by 41%, to £6,100. The company’s small size (meeting two of three criteria for a small company) helps it remain flexible, but the increase in creditors suggests it may be relying on short-term financing. No auditor is mentioned, consistent with its status as a small, exempt company.

Overall, Virtuenity Ltd appears to be a growing business with a strong brand and loyal customer base. While its financial performance shows some volatility, the significant increase in cash reserves and net assets suggests a positive trajectory. The company’s focus on sensory toys and its commitment to ethical practices position it well for continued success in a growing market—though the reliance on short-term financing should be monitored.

Registered in England/Wales under the registration number 13439136, with a registered address at WF8 4TA, United Kingdom, Pontefract, West Yorkshire, 16 Seam Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.