Sg Brands Ltd

Sg Brands Ltd, based in Leigh-On-Sea, UK, is a small, active company established four years ago. With three employees and £50,077 in assets, it operates from a virtual address, a detail highlighted by the fact that 254 companies share the same location. Two directors and two owners—Carter Joshua Daniel and Gearing Samuel James Leonard—lead the business, which regularly imports soaps, cleaning products, and waxes, with its last import activity recorded in January 2025.

The company’s website, sgbrands.com, positions itself as a fine fragrance distributor, partnering with brands and offering a service called “Fiole.” The site’s design is clean and modern, focusing on showcasing its fragrance offerings and highlighting its role as a distributor. It’s clearly an e-commerce operation, though the extent of its online sales isn't immediately apparent.

Financially, Sg Brands Ltd presents a mixed picture. While bank borrowings have increased significantly—a 95% jump to £100,000—cash reserves have fallen by 40% to £16,000. Current assets have also decreased by 16% to £50,000, and net assets have dropped 14% to -£160,000. However, creditors have seen a substantial reduction—a 86% decrease to £4,200—suggesting improved management of short-term liabilities. The company meets the criteria for a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. No auditor is mentioned, which is typical for small companies.

The increase in bank borrowings and the decrease in cash reserves suggest the company may be burning through money, a common challenge for startups. However, the decrease in creditors is a positive sign. The company’s reliance on a virtual address and the lack of detailed financial information raise questions about its long-term stability, but the focus on fragrance distribution and the clean website suggest a business with potential.

Registered in England/Wales under the registration number 12900714, with a registered address at SS9 2HA, England, Leigh-On-Sea, Essex, 55 Rectory Grove.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.