Morfose Ltd

Morfose Ltd is a small, active company based in London, UK, founded five years ago in 2019. The company, with a real registered address and one director, currently employs just one person and holds £38,932 in assets. It’s a regular importer, specializing in essential oils and perfumes, with 17 months of import activity recorded, the last operation in March 2022. The company operates in the wholesale of perfume and cosmetics industries.

The company’s website, Morfose Cosmetics, presents a vibrant online store showcasing a wide range of beauty and personal care products. It’s clearly an e-commerce operation, offering hair coloring, styling, and care products, alongside men's grooming and personal care items. The website is entirely in Turkish, suggesting a focus on a Turkish-speaking customer base. It also features a blog with recent articles on hair styling and care, and a section promoting its professional line, "Morfose Pro," and academy. The site also has a section for corporate clients.

Financially, Morfose Ltd's recent performance shows some concerning trends. While current assets increased by a significant 310% to £39,000, net assets plummeted by a staggering 2800% to -£33,000. Retained earnings have been completely wiped out, and the company is now operating with negative equity. Cash reserves have also fallen, though not as dramatically. Trade creditors increased by 46%, and bank borrowings increased by 460%, suggesting the company is relying more heavily on external financing. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain flexible, but the sharp decline in equity is a red flag. There is no auditor mentioned, likely due to its small size.

In short, Morfose Ltd is facing financial challenges. While its e-commerce operations appear active and well-stocked, the company’s equity is deeply in the negative, indicating it's burning through money faster than it’s generating revenue. Whether it can recover remains to be seen—but for now, Morfose Ltd is betting on its online presence and product range to turn the tide.

Registered in England/Wales under the registration number 12106224, with a registered address at E5 8JN, England, London, 1 Yalding House, Clarence Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.