Freshorize Ltd

Freshorize Ltd from University Way UK is a small holding company with an active status, established 23 years ago. The company employs 11 people and holds assets totaling £2,897,443. It has a real address, is overseen by four directors, and is owned by one individual. Freshorize Ltd regularly imports and exports soaps, cleaning products, and waxes, with 28 months of import activity and 35 months of export activity.

The company’s website highlights its focus on the airline industry, offering hand sanitizers, cleaning products, and air fresheners. It seems to be an e-commerce business, selling products directly to airlines and potentially other commercial clients. The website emphasizes custom options, patented technology, and a commitment to sustainability, with a new branding reveal at the WTCE 2025 trade show. They also offer an aircraft cleaning range and specialize in hand soaps, lotions, and interior aircraft cleaners.

Financially, Freshorize Ltd shows a mixed picture. Current assets have decreased by 35% to £2,900,000, while net assets have fallen 53% to £1,500,000. Cash bank on hand has dropped significantly by 34%, settling at £1,600,000. Debtor’s have decreased by 38%, but creditors have increased by 12%, suggesting a possible need to manage short-term liabilities. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity is a cause for concern. As a small company, it’s likely exempt from an audit, so the financial information is unaudited.

Despite these challenges, Freshorize Ltd’s focus on a niche market—the airline industry—and its emphasis on quality and sustainability could provide a competitive advantage. It will be interesting to see if they can turn things around and maintain their position as a leading supplier in this sector.

Registered in England/Wales under the registration number 04404575, with a registered address at E16 2RD, University Way, London, University Of East London, Royal Dock Business Centre.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.