Etrader Direct Ltd

Etrader Direct Ltd is a small, active company based in Bradford, UK, founded 12 years ago in 2012. With two employees and £69,263 in assets, it’s a solo-founded operation run by a single director and owner. The company operates in the retail sale via mail order houses or via internet industries. It’s a regular importer of basic metal tools and utensils, with 19 months of import activity recorded, the last in September 2020.

The company’s website, eTrader Websites, focuses on providing ecommerce solutions specifically for garment decorators. It offers a fully responsive platform with features like customer shops, fresh product data, and online ordering. The site emphasizes affordability and ease of use, with a focus on mimicking how decorators operate their business. It even boasts a simple pricing structure, with an initial setup fee of £4,000 and a monthly fee of £199. It’s a neat business model, really.

Financially, Etrader Direct Ltd shows a bit of a mixed bag. Current assets dropped by 28% to £69,000, while net assets plummeted 74% to -£24,000—a pretty big shift. Bank borrowings decreased by 45%, and cash reserves fell 68% to £510. Creditors also decreased, which is good, but the drop in cash is concerning. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the equity drop suggests it’s burning through cash. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

It seems like Etrader Direct Ltd is working hard to grow its ecommerce platform, but it's facing some financial headwinds. Whether it can sustain its growth and profitability remains to be seen, but its focus on a niche market and its user-friendly platform gives it a fighting chance.

Registered in England/Wales under the registration number 08156269, with a registered address at BD8 8BD, England, Bradford, Unit 20, Carlisle Business Centre, 60 Carlisle Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.