Ella Shoes Ltd

Ella Shoes Ltd, based in Romford, UK, is a small holding company with an active status, having been established 22 years ago in 2002. The company employs just three people and holds assets totaling £855,203. With a real address and overseen by one director and owner, it operates as a regular importer and exporter of footwear and related items. It's been importing for 84 months, with the latest operation in February 2025, and exporting for 6 months, with the most recent in September 2024. The company’s website showcases a wide range of footwear, from sandals and boots to slippers, catering to both men and women and children.

Ella Shoes Ltd’s primary function is wholesale of clothing and footwear, with a strong online presence and a focus on next-day shipping and free shipping over £50. The website highlights trending styles, seasonal collections, and a subscription service offering 10% off for regular customers. The site also features a blog with styling tips and product spotlights, indicating an effort to engage with customers beyond simple transactions.

Financially, Ella Shoes Ltd presents a mixed picture. Current assets have decreased by 8.8% to £860,000, while net assets have fallen by 13% to £640,000. Bank borrowings have seen a significant change, with non-financial instruments decreasing by 44%, but current financial instruments remaining steady. Cash reserves have increased by 14% to £260,000. Creditors have also increased by 19% to £220,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decrease in equity warrants attention. There’s no auditor mentioned, suggesting exemption as a small company, and the figures rely on unaudited statements.

The company’s increased bank borrowings and decreased net assets suggest it might be burning through cash to fuel growth, although the increased cash reserves indicate a positive trend. The company’s focus on online sales and marketing, combined with its regular import and export activities, suggests a proactive approach to maintaining business, but the financial data highlights the challenges of managing growth in a competitive market.

Registered in England/Wales under the registration number 04430630, with a registered address at RM3 8UJ, England, Romford, Unit 6 Ashton Road, Harold Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.