Echelon Cycles Limited

Echelon Cycles Ltd, based in Pershore, UK, is a small, active company established 14 years ago. With four employees and £245,489 in assets, it’s a solo-founded operation overseen by two directors. The business regularly imports vehicles, parts, and accessories—not for trains or trams—with 40 months of import activity recorded, the latest in March 2025.

The company’s website showcases a focus on road cycling, offering a range of cycles and accessories, a workshop, and custom Ridley bikes. It also promotes events and emphasizes friendly, knowledgeable staff, competitive prices, and bespoke bike builds. The site even features a blog, suggesting a desire to engage with the cycling community. Echelon Cycles also has a showroom and offers a premium bike fitting service.

Financially, Echelon Cycles Ltd presents a mixed picture. While current assets increased by 20% to £250,000, cash reserves took a significant hit, dropping 78% to just £3,800. Bank borrowings have increased, and creditors rose by 13% to £200,000. On a positive note, trade debtors decreased by 19%, indicating improved collection of payments. The company’s small size—meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees—allows for agility, but the drop in cash reserves is something to keep an eye on. The accounts are unaudited, as is common for small companies.

It seems Echelon Cycles is navigating a period of change. The company’s focus on customer service and specialist bike builds could be key to long-term success, but managing cash flow will be crucial.

Registered in England/Wales under the registration number 07603755, with a registered address at WR10 1EA, Pershore, Worcestershire, 122-124 High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.