Btr Direct Ltd

Btr Direct Ltd from Littlehampton UK: a small, active company founded 19 years ago, employs two people, and holds £605,045 in assets. With three directors and two owners, the company operates an e-commerce site and enjoys a stellar 5.0 Google rating from 197 reviews. It’s a regular importer of leather goods, travel bags, and animal harnesses (44 months), and a regular exporter of textile products, sets, used clothing, and rags (19 months).

The company's website, BTR Direct Sports, focuses on cycling and running gear, offering a wide range of high-vis clothing and accessories. It’s a comprehensive online store with categories for bike bags, phone bags, helmets, hydration packs, and repair tools. The site’s design is clean and easy to navigate, with clear product descriptions and competitive pricing. The site also features a blog with helpful articles on cycling safety and gear maintenance.

Financially, Btr Direct Ltd shows some concerning trends. Current assets have fallen by 28% to £610,000, and net assets have plummeted 32% to £360,000. Cash reserves have also dropped by 20% to £350,000. Bank borrowings remain relatively stable at £190,000. However, creditors have decreased by 2.5%, suggesting improved debt management. The company meets the criteria for a small business—turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees—and no auditor is mentioned, likely due to small company exemptions.

The decline in assets and cash reserves, despite stable bank borrowings, raises questions about the company's financial health. Perhaps increased inventory levels or delayed customer payments contributed to this trend. The company’s reliance on e-commerce and its strong Google rating suggest a loyal customer base, but sustained profitability will depend on reversing these negative financial signals.

Registered in England/Wales under the registration number 05668581, with a registered address at BN16 4DF, England, Littlehampton, West Sussex, 3 Wayside Road, Angmering.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.