Belly Button Designs Limited

Belly Button Designs Ltd, based in Manchester, UK, is a small, active company founded 23 years ago. With 14 employees and £1,178,974 in assets, it’s a solo-founded operation run by a single director and owner. The business operates as a regular exporter of printed materials—books, newspapers, and pictures—with 99 months of export activity recorded, the latest in November 2024. It’s an irregular importer of paper and paperboard products, with just one month of import activity in 2018.

The company’s website showcases a wide range of greeting cards, stationery, and gift items, emphasizing unique designs and a focus on quality. It offers a VIP monthly subscription service, a reward loyalty club, and even a "Bimonthly" subscription service, all aimed at building customer loyalty and recurring revenue. The site is well-designed and features a blog with helpful articles on gifting and stationery ideas.

Financially, Belly Button Designs Ltd shows some concerning trends. Current assets have decreased by 20% to £1,200,000, while net assets have fallen by 21% to £790,000. Bank borrowings have decreased by 6.6% to £9,100, and cash reserves have dropped 34% to £170,000. Creditors have also decreased by 15%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible, but the equity decline warrants attention. No auditor is mentioned, which is typical for small, exempt companies.

Overall, Belly Button Designs Ltd appears to be a well-established business with a strong online presence, but the recent financial data suggests it's facing some challenges. The company's focus on customer loyalty programs and unique products could help it navigate these pressures, but careful financial management will be crucial for its long-term success.

Registered in England/Wales under the registration number 04403031, with a registered address at M22 4UX, Manchester, The Studio, Units 1-3, The Oakfield Centre, Harling Road Sharston Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.