Authentic Stone Ltd

Authentic Stone Ltd, based in Newhaven, UK, is a small, active company established thirteen years ago. With four employees and £330,166 in assets, it’s a solo-founded operation led by a single director and owner. The company operates an e-commerce site and boasts an impressive Google rating of 5.0 based on forty reviews. It’s a regular importer of stone, plaster, cement, and similar materials, with seventy-five months of import activity recorded, the last in February 2025.

The website, Authentic Stone, specializes in natural stone tiles, offering a wide range of marble, limestone, travertine, and other materials. It caters to both residential and commercial clients, providing everything from individual tiles to bespoke stone works and even vanity tops. The site emphasizes a low-price guarantee, free samples, and a vast product range—a testament to its ambition in the competitive stone market. It also features a blog offering advice on tiling, grout, and maintenance.

Financially, Authentic Stone Ltd presents a mixed picture. Current assets have decreased by 12%, falling to £330,000, while net assets have plummeted 85%, settling at just £13,000. Bank borrowings have increased by 21%, reaching £14,000, and cash reserves have remained steady at £35,000. Creditors have risen by 6%, reaching £200,000, and trade debtors have dropped significantly by 50%, falling to £72,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the sharp equity decline raises concerns. As a small company, it’s exempt from an audit, so the figures are unaudited.

In short, Authentic Stone Ltd is facing financial headwinds despite a strong online presence and positive customer reviews. The company’s ability to navigate these challenges will depend on its ability to manage costs, maintain customer loyalty, and potentially diversify its product offerings.

Registered in England/Wales under the registration number 07962075, with a registered address at BN9 0EH, Newhaven, East Sussex, Unit D2, Ranalah Trading Estate, New Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.