Zur Running Ltd

Zur Running Ltd is a small, active company based in Knutsford, UK, founded two years ago in December 2022. With just one employee and £241,250 in assets, it’s a solo founder operation led by a single director and owner, Irlam James David Albert. The company operates an e-commerce site selling running apparel and accessories, boasting a perfect 5.0 Google rating from two reviews. It regularly imports clothing and accessories made by knitting or crocheting, with four months of import activity recorded as of December 2023.

The company’s website, Zur Running, focuses on premium running wear crafted for comfort and optimised for performance. It caters to runners of all levels, offering gear for 5k and 10k races, marathon training, everyday running, and even winter running. The website also features a blog with articles on overcoming injuries and mileage strategies, reinforcing its position as a resource for runners. The company’s branding emphasizes British craftsmanship and a commitment to helping runners unlock their full potential.

Financially, Zur Running Ltd shows a mixed picture. While the company has £240,000 in current assets, its equity is a negative £14,000, indicating accumulated losses. Bank borrowings are at £250,000, and cash reserves are at £20,000. Creditors remain steady at £260,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the negative equity suggests ongoing financial pressures. With no auditor mentioned (likely exempt as a small company), the unaudited figures rely on director-reported data.

The company’s focus on premium apparel and customer service is evident, but the financial data reveals a startup still working to achieve profitability. Whether the company can sustain its growth and turn its losses into gains remains to be seen, but its commitment to quality and customer satisfaction provides a solid foundation for the future.

Registered in England/Wales under the registration number 14558145, with a registered address at WA16 8UN, England, Knutsford, Old Acres Wellbank Lane, Over Peover.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.