Whynow Limited
- Active
- Small
- Holding
- 6 years
- 33 employees
- £292,806 (assets)
- Regular importer
- Irregular exporter
- Real address
- 1 director
- 1 owner
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Whynow Ltd, a small holding company based in London, UK, has been active for six years, employing 33 people and holding assets worth £292,806. The company, registered on January 16, 2019, operates from a real address and is managed by one director and one owner. It functions as an irregular importer of clothing and accessories made by knitting or crocheting (two months of imports recorded, latest in June 2024) and an irregular exporter of electrical machinery and equipment (one month of exports, latest in November 2024). The company’s activities encompass retail sales via mail order, video production, and artistic creation.
The company’s website highlights its focus on arts and entertainment, featuring news, reviews, interviews, and features. It showcases a range of content, from music reviews and artist interviews to articles on industry trends and technology. The site’s design is modern and visually appealing, with a clean layout and a user-friendly navigation system.
Financially, Whynow Ltd’s recent performance presents a mixed picture. While investments fixed assets increased by 2%, net assets have taken a significant hit, plummeting by 86% to -£12 million. Cash reserves have also dramatically decreased, falling 98% to just £40,000. Bank borrowings, however, have increased, reaching £330, and trade debtors have fallen by 84%, suggesting improved collection rates. The company's small size—meeting two of three criteria for a small company—allows for agility, but the substantial equity decline warrants attention. Creditors, however, have increased by 160%, which may be a concern. The lack of an auditor mentioned suggests the figures are unaudited. The company’s large losses are probably due to the increase in creditors and the decrease in cash.
Registered in England/Wales under the registration number 11771567, with a registered address at W1W 8DW, United Kingdom, London, Whynow Limited 34-35, Eastcastle Street.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Corporate
- 1 year
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 6 years
- 3
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted six months ago.
Last news
-
Total exemption full accounts made up to 2024-11-30Download 9 pages pdf report
-
Previous accounting period shortened from 2024-12-31 to 2024-11-30Download 1 page pdf report
-
Memorandum and Articles of AssociationDownload 16 pages pdf report
Whynow Limited controls
Owns & Controls
-
Corporate
- 2 years
- 75%+
-
Resident of United Kingdom
-
Corporate
- 3 years
- 50%+
-
Resident of United Kingdom
Importer profile by HS codes
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Last imported products
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Exporter profile by HS codes
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Last exported products
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