Sos Hydration Limited

Sos Hydration Ltd, based in London, UK, is a small, active company founded 11 years ago in 2013. It employs just three people and holds £10,075 in assets, operating from a virtual address shared by 89 other companies. The company is run by one director and one owner, and it runs an e-commerce site. Sos Hydration regularly imports miscellaneous food products, with 7 months of import activity recorded, the last in November 2022.

The company's website showcases a range of vitamin-enhanced electrolyte powders marketed for daily hydration and immunity. It emphasizes rapid rehydration, non-GMO verification, and a focus on taste and science-backed formulations. The website highlights independent research supporting its effectiveness and features positive customer reviews praising the product’s flavor and benefits. It also offers a variety of flavors, bundles, and reusable bottles, targeting health-conscious consumers seeking a convenient and effective hydration solution.

Financially, Sos Hydration Ltd presents a concerning picture. Current assets have plummeted by a staggering 92%, dropping to just £10,000. Net assets have also seen a dramatic decline, falling 95% to -£66,000. Bank borrowings have increased significantly, rising by 560% to £5,600, while cash reserves have vanished completely. Creditors have also increased, rising 610% to £18,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain nimble, but the sharp decline in equity and the lack of cash reserves raise serious questions about its financial stability. No auditor is mentioned, which is likely due to its status as a small company.

It’s clear Sos Hydration is facing financial headwinds, despite its well-designed website and positive customer feedback. Whether it can recover from this downturn remains to be seen.

Registered in England/Wales under the registration number 08772891, with a registered address at WC1N 2EB, London, 10 John Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.