Slick Willies Limited

  • Small
  • Active
  • 27 years
  • 8 employees
  • £278,766 (assets)
  • Virtual address
  • 3 directors
  • 1 owner
  • Regular importer
  • Solo founder
  • E-commerce
  • Rating 5.0 (651)

Field of Operation

Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
47640 10852 companies

Website

Social media

Summary

Slick Willies Ltd from London UK: a small company with an active status, was founded 27 years ago in 1998. It employs eight people and holds £278,766 in assets. The company operates from a virtual address, managed by three directors and a single owner who is also the solo founder. Its e-commerce site enjoys a stellar 5.0 Google rating based on 651 reviews, and it’s a regular importer of toys, games, and sports equipment, with 25 months of import activity recorded.

The company’s website, Slick’s Skate Store, is a well-established online retailer specializing in skateboards, inline skates, scooters, roller skates, and protective gear. It caters to both recreational and professional skaters, offering a wide range of brands and products. The site also features a blog with helpful articles and guides, reinforcing its position as a knowledgeable resource for the skating community. It’s been around since 1970, so it’s a long standing business.

Financially, Slick Willies Ltd presents a mixed picture. Current assets have fallen by 18% to £280,000, while net assets have plummeted 160% to -£69,000—a significant downturn. Bank borrowings have increased by 49%, reaching £38,000, and cash reserves have decreased by 39% to £1,900. Creditors have decreased by 8.8%, suggesting some improvement in debt management. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the sharp equity decline raises concerns. The company is exempt from an audit as a small company, so the figures are unaudited.

In conclusion, Slick Willies Ltd is facing financial challenges despite its strong online presence and positive customer reviews. The company’s long history and dedicated customer base could help it weather the storm, but it will need to address its financial pressures to ensure its long-term sustainability.

Registered in England/Wales under the registration number 03527557, with a registered address at SW1Y 4BP, United Kingdom, London, Tc Group 6th Floor Kings House, 9 - 10 Haymarket.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • 9 years
  • 75%+

Managers

  • 9 years
Secretary
Secretary
None

Last reports

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Last news

  1. Total exemption full accounts made up to 2024-03-31
  2. Director's details changed for Mr Rudolph Alphonso Porter on 2025-03-01
  3. Confirmation statement made on 2025-03-16 with no updates
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Importer profile by HS codes

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