Reformation Limited

Reformation Limited is a small, active company based in Burton On Trent, UK, founded 35 years ago in 1989. With six employees and £812,450 in assets, it’s a well-established operation run by five directors and a solo founder, Sloane Edward. The company operates from a real address shared by just two other businesses, suggesting a relatively low-profile presence. It’s a regular importer, specializing in furniture, lighting, and prefabricated buildings, with its last import activity recorded in March 2025.

The company's website, Reformation, is a popular online retailer of sustainable women's clothing and accessories. It features a wide range of new arrivals, including dresses, tops, jeans, and swimwear, catering to various styles and occasions. The site also highlights collaborations with designers like Jimmy Fairly and Devon Lee Carlson, and offers curated collections like "Linen" and "Vacation." Reformation’s focus on sustainability is evident in its messaging and product selection, emphasizing eco-friendly materials and ethical production practices.

Financially, Reformation Limited’s recent report shows some concerning trends. Accumulated depreciation on furniture and fittings increased by 18%, while motor vehicle depreciation soared by a substantial 78%. Advances to directors also jumped significantly, rising 69%. Bank borrowings increased by 100%, reaching £25,000, while cash reserves dwindled to just £16. Creditors remained relatively stable, though, suggesting some level of debt management. The company’s small size (meeting two of three criteria for a small company) allows for flexibility, but the increase in liabilities and decrease in equity (-9.2%) indicates potential financial pressure. With no auditor mentioned, the figures are unaudited.

Overall, Reformation Limited appears to be a thriving online retailer with a strong brand identity and a commitment to sustainability. However, the recent financial data suggests that the company is facing some challenges, and its long-term success will depend on its ability to manage its finances effectively.

Registered in England/Wales under the registration number 02435840, with a registered address at DE13 9PD, Burton On Trent, Staffordshire, Unit C, 1 Lancaster Park Newborough Rod, Needwood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.