Promodirect Limited

Promodirect Ltd, based in London, UK, is a small, active company founded eight years ago in 2016. With four employees and £103,064 in assets, it operates from a virtual address, a detail that's a bit unusual considering 377 other companies are registered at the same location. The business is a family affair, run by two directors and two owners, and it maintains an e-commerce site. It’s a regular importer, specializing in textile products, used clothing, and rags, with 41 months of import activity recorded, the latest in March 2025.

The company’s website, Promo Direct, is a comprehensive online marketplace for promotional merchandise and corporate gifts. It offers a vast selection of items, from bags and clothing to writing instruments and tech accessories, all customizable with logos and branding. The site is designed for ease of use, with clear categories, product filters, and a user-friendly checkout process. It requires JavaScript to function properly, which is a common practice for modern e-commerce platforms. The site also prominently displays its commitment to customer service and offers a wide range of payment options.

Financially, Promodirect Ltd shows a mixed picture. Current assets have significantly decreased by 54%, dropping to £100,000, while net assets have plummeted 96%, leaving just £880. Bank borrowings have also declined, although the company’s cash reserves have fallen by a considerable amount. Trade debtors have also decreased, suggesting improved collection efforts. It’s a small company, meeting two of three criteria for turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The company’s reliance on directors advances, which have reduced significantly, is noticeable. With no auditor mentioned, the financial statements are unaudited.

The company’s operations appear to be focused on supporting other businesses with their branding and promotional needs. However, the sharp decline in equity raises concerns about its long-term financial health. It's a bit unclear if the company is burning through money or if the decrease is a result of strategic investments.

Registered in England/Wales under the registration number 10283197, with a registered address at NW3 5JJ, United Kingdom, London, 4th Floor Charles House, 108-110 Finchley Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.