Precision Hydration Limited

Precision Hydration Limited, based in Christchurch, UK, is a small, active company founded 14 years ago in 2011. With nine employees and £1,828,607 in assets, it operates from a real address and is overseen by two directors and owners. The company regularly imports optical and medical tools and devices (40 months) and exports miscellaneous food products (39 months).

The company’s website, precisionfuelhydration.com, focuses on providing personalised fuel hydration plans and products for endurance athletes. It’s an e-commerce business, selling electrolyte tablets, gels, and drink mixes. The site emphasizes science-backed hydration strategies, offering free hydration plans and sweat testing services. Reviews are overwhelmingly positive, with customers praising the products' effectiveness and the company’s customer support. The website also highlights partnerships with high-profile athletes and features in various publications.

Financially, Precision Hydration Limited shows some interesting trends. Accumulated amortisation impairment for intangible assets increased by 24%, likely due to goodwill, while bank borrowings decreased by 50%, suggesting improved cash flow management. Cash bank on hand, however, fell by 29%, and net assets dropped by 48%, indicating a potential reliance on debt financing. Average employees increased by 67%, to 15, which could be a sign of growth but also increased operational costs. Creditors rose significantly, by 110%, which could be a concern, but the company’s small size (meeting two of three criteria for a small company) allows for flexibility. There's no auditor mentioned, which is common for small companies.

Overall, Precision Hydration Limited appears to be a growing business with a strong online presence and positive customer reviews. However, the decline in cash reserves and increase in creditors warrant close monitoring, and it’s possible the company is burning through cash to fuel its expansion.

Registered in England/Wales under the registration number 07603756, with a registered address at BH23 7DX, England, Christchurch, Hinton Old Sawmill, Hinton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.