Poptacular Ltd

Poptacular Ltd, a small, active company based in London, UK, has been operating for twelve years. With five employees and £724,328 in assets, it’s a modest enterprise managed by two directors, though no owners are officially listed. The company imports toys, games, and sports equipment, though activity has been irregular, with only two months of imports recorded since August 2021. Poptacular Ltd’s registered address is real, shared by only one other company.

The company’s online presence reveals a dual focus. While its core business appears to be the development of interactive leisure software and the retail sale of games and toys, its website heavily promotes "100 Pics," a mobile game available on iOS and Android, and directs users to Amazon.co.uk. It also offers "Poptacular Services" supporting Amazon seller businesses, including a tool called "Prunella" designed to automate Amazon Ad bids. The website even includes contact information for game support and general inquiries.

Financially, Poptacular Ltd shows a mixed picture. Cash reserves have significantly decreased, dropping 39% to £460,000, and net assets have also declined by 24% to £710,000. While finished goods remained stable, trade debtors have increased by 12%, and other debtors have seen a massive jump of 430%. On a brighter note, creditors have decreased by 47%, suggesting improved debt management. The company meets the criteria for being a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. No auditor is listed, which is typical for small companies.

Overall, Poptacular Ltd appears to be navigating a period of change. The reliance on mobile game revenue and Amazon seller services, coupled with declining cash reserves, suggests the company is burning through money. The lack of clear ownership and the fluctuating financial instruments raise questions about management stability, though the reduced debt load is a positive sign.

Registered in England/Wales under the registration number 08530431, with a registered address at WC2R 0EX, England, London, Poptacular Ltd, 7 Savoy Court.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.